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Right now Ill take you through 3 HOT tips on how you can bring in more money and customers.
Here are three things you can do to improve your prospecting letters.
1. Use a benefit orientated headline, not your business name.
The biggest mistake most small businesses make is using their business name as the headline for their advertisements.
Your prospective customer isnt interested in your business name, they want to know what you will do for them. So tell them in the headline.
A case in point is the weight loss market.
If youd like to lose weight which headline would appeal to you more
?
Naughton Services (business name headline) or
Lose 5kgs in 7 weeks (benefit headline)
Obviously the second headline would appeal more.
Make sure you use benefit headlines for all of your marketing pieces.
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2. Take a Point of YOU approach.
Print out each of your letters/ad/flyers and take a red pen and circle the words I, We, or Our in your letter/ad/flyer.
Now rewrite your letter using the words YOU or YOUR.
Why?
Your prospective customer doesnt care about you. They are interested in themselves and they want you to tell them how buying from you will benefit them.
So dont tell them about you in your ads/flyers and letters. They dont care! Appeal to their self-interest by telling them how they will get value for money, and how they will benefit.
For example
I will talk about the 5 key areas that I feel are important in health
You will learn the 5 key important areas that will dramatically improve your health
7 Ways To Improve Your Life in 7 DaysChoose to be Happy Happiness is a choice. You can choose to be happy. Make Time for Yourself Too many things to do? Not enough time? Stop. You need a break. Now. At a minimum take a minute, and do nothing . Look out the window, daydream, think of something luxurious, think of something good. For yourself. This important little exercise can refresh you and helps to clear your mind. Take a Breath Take a deep breath, hold it, then let it out. Now do it again. This is an excellent way to reduce tension and stress and only takes a few moments. Do this several times throughout the day. Don t forget ..
A general rule of thumb for any marketing piece is that for every I or We there should be 5 You or Yours.
3. Ask the reader to ACT NOW!
At the end of all of your marketing pieces make sure you ask the reader to take action.
Specifically tell them to pick up the phone or visit our website or visit our shop.
It seems really strange to point this fact out. Yet so many businesses simply forget to tell the reader what they need to do to buy from them. And if you arent telling them, youre losing sales.
Your customers are silently begging to be led so tell them how to contact you or what they need to do to buy from you. It makes a HUGE difference. Try it and see for yourself.
These three guidelines you have just read, can immediately improve the results youre getting from your marketing.
Try them, and see if they improve your business growth.
Copyright © 2005 by Casey Gollan. All Rights Reserved
About the Author:
Casey Gollan, The Business Growth Specialist, http://www.caseygollan.com.au" target="_blank"> http://www.caseygollan.com.au who grows $1 Million pa small businesses into $2 to $5 Million pa businesses over a 2 to 3 year period. Learn more about Casey's Business Growth Program, visit his site and sign up for 'The 23 Secrets of Business Growth' 2 hour audio program for FREE.
Source: http://www.isnare.com Casey Gollan3 Hot Tips To Improve Your Ads/Flyers And Letters For Small Business Growth
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